Simon Jordan says Doug King and Coventry City’s EFL competitors need to be patient in their efforts to come to a finance arrangement with the Premier League.

The pundit and former owner of Crystal Palace feels that, with the prospect of an independent regulator hanging over them, the Football League has a unique opportunity to influence the 20 elite teams. The Premier League did not even hold a vote on the idea during yesterday’s shareholders’ meeting, suggesting that they are dragging their feet on giving the 72 clubs outside of the top division a larger share of their revenue.

Rather, they concentrated on amending the Financial Fair Play rules, which have caused other teams to worry about their own standings and led to charges of violations against Manchester City, Everton, and Nottingham Forest. Premier League clubs have indicated that they will address the EFL claims only once they have resolved any issues with their own new Profitability & Sustainability policies.

Gary Neville, the owner of Salford City, is not happy about that, but Jordan has counseled King, the owner of the Sky Blues, and other powerful figures in the Championship, League One, and League Two to make sure they receive the best deal possible rather than the quickest.

Jordan stated on talkSPORT’s White and Jordan show, “If you were in the Premier League, you would have no ambition to give the EFL more money and the only reason you will do that is because you’re being leveraged into it by the threat of an independent regulator.” And you will act on it as soon as it becomes necessary since all they are doing is engaging in a horse trade in order to lessen the effect of an impartial regulator.

The main point of contention in this business transaction is that the NFL clubs are not entitled. We played in the EFL more often than the Premier League while I owned Palace, and I devoted more of my time to advocating for capable management so that we could close deals without the need for leverage.

“They now have power. Thus, you should let [Rick] Parry and [Trevor] Birch work out a contract that will enable them to extract as much cash as possible from the Premier League. If it takes a period of time to get that, if it takes all the way up to the court steps and by the court steps I mean the day the independent regulator gets the white paper dropped into legislation, then that’s what it takes.

“Because you want to get them to £400m, you don’t give small-minded people the chance to take £180 million from the Premier League or £200 million a season.

“Your goal is to elevate them to the highest level you can.” If that entails manipulating the system, utilizing the government, threatening people, engaging in brinkmanship, or physically approaching the court steps, you do so because this is the one chance the EFL has to receive appropriate distribution. Thus, you don’t waste it on pointless opportunities. You must bide your time.

The Premier League’s elite status is the primary factor contributing to its £3.5 billion value, both practically and realistically. There is now a contributing aspect, and this is something I have always said: 14% of the Premier League’s output originates in the Championship. Three descend, three ascend. I understand its worth, but you must properly negotiate.

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