“How These Underground Artists Are Dominating Spotify & TikTok in the USA”
Artists without multimillion‑dollar label backing are harnessing short‑form video and streaming dynamics to break through. By creating snippets, challenges, trends and creative hooks that fans latch onto, songs often move from niche underground circles to millions of streams on Spotify within weeks. This phenomenon has been especially pronounced on TikTok, where independent and underground tracks have powered more than half of the platform’s biggest global hits, underlining the evolving role of social media in shaping music charts and listening habits.
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