Caitlin Clark Is the Face of the WNBA’s Ratings Surge in 2024
The WNBA has seen an explosive rise in viewership during the 2024 calendar year — and one name is at the center of it all: Caitlin Clark.
According to Sports, there were 24 WNBA events that topped 1 million viewers in 2024. A staggering 21 of them featured Caitlin Clark.
Let that sink in.
The former Iowa star and No. 1 overall pick in the 2024 WNBA Draft has proven to be more than just a college basketball phenomenon — she’s a generational draw. From preseason matchups to regular-season showdowns, Clark’s presence has repeatedly driven national attention and elevated the league’s visibility like never before.
This isn’t just hype; it’s history in the making.
Clark’s ability to pack arenas and spike TV ratings mirrors the impact of transformative athletes in other sports. For a league that has long fought for mainstream recognition and consistent national coverage, her arrival has ignited a wave of momentum. It’s not just about her logo threes or elite playmaking — it’s about what she represents: a new era of WNBA stardom and fan engagement.
The numbers don’t lie. Whether fans are tuning in to watch her light up the scoreboard or to see how defenses try to stop her, Caitlin Clark is at the heart of the WNBA’s most-watched moments in 2024.
And if these trends continue, this could just be the beginning of a WNBA renaissance — led by one of the most magnetic figures women’s basketball has ever seen.
