National Rugby League (NRL) powerhouse, the South Sydney Rabbitohs, have locked in a partnership with national preventative health program, Deadly Choices, as part of a comprehensive strategy to ensure the future health of Aboriginal and Torres Strait Islander communities from across New South Wales (NSW).
Today’s unveiling of the Rabbitohs-Deadly Choices health check shirt incentives marks a significant shift towards a more coordinated approach in preventative health measures, utilising Australia’s most recognised in-community sporting brand, which will make genuine impact where it’s needed most.
This statement highlights the collaborative efforts between the South Sydney Rabbitohs, Souths Cares, and Deadly Choices to promote health checks and improve the well-being of Aboriginal and Torres Strait Islander communities, particularly in regional areas of New South Wales (NSW).
Key points from the statement include:
1. Community Engagement: The Rabbitohs and Souths Cares have been actively engaging with regional communities through games and health programs. Deadly Choices, which promotes health checks in remote Aboriginal and Torres Strait Islander communities, aligns well with their objectives.
2. Partnership: The Rabbitohs are partnering with Deadly Choices to offer health check shirts to community members who complete annual health checks at participating clinics across NSW.
3. Impact: The initiative is expected to positively impact various Aboriginal Health Services across NSW, including those in northern NSW, Central Coast, Bourke, Wellington, and others.
4. Benefit: Community leaders, like Bulgarr Ngaru CEO Scott Monaghan, see this partnership as a major benefit for optimizing health outcomes in NSW communities. The Rabbitohs’ popularity is expected to encourage more people to participate in health checks.
5. Historic Partnership: This partnership marks a significant milestone in the 14-year history of Deadly Choices and is the first formalized partnership with the Rabbitohs.
6. Collective Approach: Adrian Carson, CEO of the Institute for Urban Indigenous Health (IUIH), emphasizes the collective approach to community well-being through partnerships like this. The Rabbitohs’ involvement strengthens the overall community engagement strategy.
7. Education and Normalization: Deadly Choices aims to educate community members about the importance of regular health checks and living healthy lifestyles. The partnership with the Rabbitohs is seen as a key driver in engaging people of all ages in NSW communities.
Overall, the collaboration between the Rabbitohs, Souths Cares, Deadly Choices, and various health services reflects a concerted effort to improve the health and well-being of Aboriginal and Torres Strait Islander communities in NSW.
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