Sheffield Wednesday hasn’t seen a significant player sale since Lucas Joao departed for Reading before the 2019/20 season, fetching a reported £5 million and marking the club’s second-highest transfer fee ever. This makes Joao the most expensive departure for Sheffield Wednesday in the 21st century and during Dejphon Chansiri’s ownership, with only a few players leaving for more than £1 million since 2015.
This lack of lucrative sales has contributed to Sheffield Wednesday’s current challenges, notably seen in their handling of Di’Shon Bernard’s contract situation. The 23-year-old, after an impressive season, is attracting interest from other clubs as his contract nears expiration, potentially leaving Wednesday without a significant financial gain.
Recent reports indicate Bernard is sought after by Championship clubs and foreign teams, highlighting the missed opportunity for Sheffield Wednesday to capitalize on his rising value. The club’s failure to secure key players on longer-term contracts has drawn criticism, prompting a need for strategic planning to avoid similar situations in the future.
While Chansiri is reportedly making efforts to improve the club, including upgrades to the training ground and negotiations for a new deal with manager Danny Rohl, there’s a clear need for Sheffield Wednesday to prioritize player contract management to enhance their financial position and rebuild the team effectively.
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