In a stunning turn of events, Coca-Cola CEO James Quincey extended a staggering $50 million endorsement deal to WNBA star Sophie Cunningham, aiming to plaster the iconic Coke logo across her jersey and car for the upcoming season. The offer, revealed on August 23, 2025, sent shockwaves through the sports and marketing worlds, with insiders dubbing it a game-changer for women’s athletics. But Cunningham’s response? A cool, calculated five words that left Quincey reeling: “I’m worth more than that.”
Far from accepting the eye-popping sum, the Phoenix Mercury guard followed up with a jaw-dropping demand: a stake in Coca-Cola’s global marketing campaign and a commitment to fund youth sports programs for underserved communities. Fans erupted on social media, hailing Cunningham’s move as “the boldest of her career,” with many predicting it could redefine endorsement deals in women’s sports. “She’s not just playing ball—she’s rewriting the rules,” one X post raved.
Cunningham, known for her fierce on-court presence and growing off-court influence, reportedly saw the offer as a chance to leverage her platform for more than personal gain. Insiders say her request for community investment aligns with her vocal advocacy for equality and opportunity in sports. Quincey, initially stunned, is said to be “thrilled” by her vision, with negotiations now underway to finalize a deal that could top $60 million, per sources on X.
This bold exchange could set a precedent, elevating WNBA stars’ bargaining power and pushing brands to align with athletes’ values. As one analyst put it, “Sophie’s not just a player—she’s a movement.” With the season looming, all eyes are on Cunningham to see how this historic deal unfolds.
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