Latest Birmingham City news from BirminghamLive includes a music concert at St Andrew’s to mark the commercial agreement with owners Knighthead
On April 1, Birmingham City will formally unveil their new naming rights agreement with a performance by legendary Birmingham band UB40.In accordance with the new naming rights agreement with owners Knighthead, the Blues have renamed their stadium St Andrew’s @ Knighthead Park.If all performance goals are reached, the multi-year contract—which is reportedly the most valuable business pact in Blues history—could bring in more than £25 million for the team.
Furthermore, it has already been revealed that an hour-long concert by UB40 will take place following the Easter Monday, April 1, matchup versus Preston North End. Since 1989, UB40 has not performed at St Andrew’s.GET MORE NEWS HERE