In a stunning revelation, the Indiana Fever announced that Caitlin Clark’s 2025 season jerseys have already outsold the total number of jerseys sold by the entire Dallas Cowboys roster throughout the entire 2024 NFL season. This jaw-dropping milestone, achieved in just the first few months of availability, underscores Clark’s meteoric rise as a cultural and commercial phenomenon in women’s basketball.
Clark, the No. 1 overall pick in the 2024 WNBA Draft, has redefined marketability in the WNBA. Her No. 22 Indiana Fever jerseys have flown off shelves, with Fanatics reporting unprecedented demand. The Fever’s mid-season report in 2024 already noted a 1,193% surge in jersey sales, largely driven by Clark’s star power. Now, in 2025, her jerseys have surpassed the Cowboys’ collective sales, a feat once deemed improbable given the NFL team’s massive fanbase and players like Micah Parsons and Dak Prescott, who ranked among the league’s top jersey sellers last year.
This achievement highlights Clark’s unique ability to transcend sports. Her college career at Iowa, where she shattered NCAA scoring records, catapulted her into the national spotlight, boosting WNBA viewership and attendance. The Fever’s 2025 season has seen sold-out games and record-breaking TV ratings, with Clark at the center of the surge. Social media buzz continues to amplify her influence, with fans clamoring for her merchandise.
While some skepticism surrounds earlier claims of Clark’s draft-day sales outpacing the Cowboys, the Fever’s latest data confirms her dominance. As the WNBA continues to grow, Clark’s impact is undeniable, challenging even the NFL’s merchandising giants. Her jerseys are more than apparel—they’re a symbol of a new era in sports.
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